An ideal reference for students, teachers designers and managers learning about design thinking. Durable10 mil clear plastic lamination protects and preserves the document, keeping it clean rigid, neat and free from dust, moisture, fingerprints, and other environmental damages and extending the life of the document. Our popular guide includes: What is Design Thinking? Why use design Thinking? Research about the effectiveness of Design Thinking. What can it be used for? Design Thinking Process Design Thinking Principles Who is using Design Thinking? Chart showing where to use about 30 of the most commonly used methods The Author Rob Curedale has lectured many of the world’s leading design and business schools including Yale, Art Center Pasadena, Pepperdine Univesity, Cranbrook Academy of Art and The College for Creative Studies. His successful designs can be found in millions of homes and businesses around the world and have generated billions of dollars in corporate revenues. Rob has presented Design Thinking workshops and programs to designers, engineers, and managers from organizations including Tesla, NASA. Intel, Nike, Gensler, Herman Miller, Sony, VW, Nissan, Samsung, Pininfarina, Mayo Clinic, Philips, frog, Logitech, Cisco Autodesk, Starbucks, Levi Strauss, Stanford, Berkeley and Columbia Universities.